CollectID Evolves Into ZATAP

From WDSE

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was first launched in September as a brand new app and brand for consumers. The strategic decision to completely transition into ZATAP to support both consumer and business operations underscores the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy for users with seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something more profound. We are now working to build a brand that delights customers and is a reflection of our unique approach to creating physical products. This has been made possible because of our dedicated team and our partners We are looking forward to seeing the positive impact ZATAP will have on users and businesses."



Businesses: One Tap Away from Your Customers



The business's B2B operations continued under the collectID name after announcing ZATAP in September, they are now set to change to operate under ZATAP Business. ZATAP Business brand. The change demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their consumers like never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating more powerful bonds with customers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital, shaping a future where the products don't just validate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP offers consumers an experience that is revolutionary. The app allows users to not just authenticate their products but also to immerse themselves in the distinct stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between the digital and physical worlds, offering users an immersive experience, where users are able to access unique content and offers and rewards, and also use their products in the digital dimension (i.e. videos games).




Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's own proprietary technology. This system, powered by a combination of encrypted NFC tags and blockchain provides the best security available on the market and allows users to confirm whether they're buying genuine goods with confidence.




Ticketing: http://extension.unimagdalena.edu.co/extension/Lists/Contactenos/DispForm.aspx?ID=787203 Products may be used to obtain tickets for entry into venues and other special events, making use of the power of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to delight customers by connecting physical products with the digital dimension, creating an immersive phygital experience for fans and consumers. With offices in Switzerland as well as New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.