Understanding The Function Of Marketing Automation In Increasing Return-on-Investment

As a result, both researchers and professionals are very interested in the impact of marketing automation on ROI. Marketing automation's effectiveness in lowering operational costs, raising customer engagement rates, and facilitating personalization—all of which serve as strategic tools to increase ROI—is demonstrated by empirical data. ...........................................

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This claim is supported by data from Patel and Sahdev's 2015 longitudinal study of 200 retailers in North America. According to the research, marketing automation increased engagement metrics by almost 50 %, giving the studied retailers a higher return on investment. ...........................

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